These exist in 32- and 64-bit versions and you can use them directly from C or C++ code via compiler intrinsics: _pdep_u32/u64 and _pext_u32/u64. Miraculously, both the Visual C++ and GCC versions of the intrinsics have the same names. You'll need an Intel Haswell processor or newer to be able to take advantage of them though.
Docs for the instructions:
This page has a great write up of older techniques for generating morton codes:
...but the real gold is hidden at the bottom of that page in a comment from Julien Bilalte, which is what clued me in to the existence of these instructions.
Update: there's some useful info on Wikipedia about these intructions too.